Mobile Projected to Dominate Email Opens
Source: Knotice The main activity for smartphone users is the ability to check emails on the go. There have been numerous reports indicating the rise of mobile email opens which directly correlates...
View ArticleBrand Message Pitfalls Your Company Should Avoid
An important part of any brand identity is message; marketing messages in all channels should capture an audience’s attention and compel them to take action—whether that action is a purchase, signing...
View ArticleThe Burning Mobile Question: Responsive Site or App?
Considering the growth in mobile this year, above and beyond the market penetration from 2012, more and more businesses are accepting that in order to reach the customers they want to get their message...
View ArticleGoogle Tops Online Ad Revenues
According to a chart created by Statista, based on data taken from eMarketer, Google is far and away the company that brands trust their advertising dollars to—to the tune of billions more than its...
View ArticleDigital Ads Gaining Trust, Traditional Ads Still on Top
Nielsen, the ratings agency behind a number of statistical studies about consumer trends, released a study evaluating consumer trust in a variety of marketing channels recently. The study finds that,...
View ArticleAre “Smart Shelves” The Ad Innovation of The Future?
Mondelez International, formerly known as Kraft—the company behind Oreo, Ritz crackers, Wheat Thins, and many other snacks, is banking on an innovation that could bring advertising right into the...
View ArticleIn-Store Advertising Moving Towards New Tech
As we’ve mentioned on the blog before, one of the arenas that advertisers are looking to increase their messaging is the supermarket itself. After all, capturing the attention of your audience when...
View ArticleNext Hot Market: Latin America
Everyone in the know in the marketing world is setting their sights on Latin America; while there is, of course, still a great deal of discussion on the subject of expanding markets into countries like...
View ArticleGoogle Testing Offline Store Tracking
The major piece of the data puzzle that has been at the focus of advertisers and platforms everywhere is the offline data; that is, the behavior of shoppers who aren’t using ecommerce to complete their...
View ArticleEcommerce Projected to Hit $200 Billion This Year
According to a projection report released earlier this month by comScore, a leader in analyzing trends in the digital world; by the time the fourth quarter ends for 2013, ecommerce will have reached...
View ArticleFacebook Number 2 in US Digital Ad Sales
In a report released by eMarketer late last week, Facebook’s growing presence in the digital ad space was confirmed. In the company’s third quarter earnings report, Facebook shared that mobile was...
View ArticleUpcoming Motorola Ad Pushes Print Boundaries
As advertising dollars are increasingly moving to digital campaigns, it’s easy to consider print something of a dead end; after all, magazines and newspapers are themselves increasingly moving to...
View ArticleA Great New Customer Engagement Tool from BMI Elite: Carbon Chat
One of the most frustrating things that many businesses deal with on the web is visitor abandonment. After spending thousands of dollars and investing hours of labor into building a great site, no one...
View ArticleBrands Prank Consumers for April Fools’ Day
As always, April Fools’ Day yesterday was a major event for multiple companies—in particular tech brands. Companies jumped on the bandwagon, some pulling off multiple pranks on their fans and...
View ArticleDove Viral Videos May Be Losing Steam
Dove’s “Real Beauty” campaign has been ongoing for approximately ten years, with an internet emphasis more recently, and most of the videos have had overwhelmingly popular response on social and...
View ArticleSummer Festivals Offer Marketers Millennial Attention
One of the most sought-after demographics for marketers is the Millennials; the generation’s parameters aren’t firm, but generally start in the early 1980s through the early 2000s, and the buying...
View ArticleA.1. Looks to Expand its Market by Decoupling from Steak
A.1., the sauce owned by Kraft, is in the beginning stages of a major rebranding campaign, which has seen it seed TV and internet alike with videos depicting the sauce ending its “relationship” with...
View ArticleJapanese Sports Drink Company Takes Advertising Out of This World
Pocari Sweat, a Japanese sports drink whose flavors are either loved or loathed, is taking a major publicity-seeking step in the form of taking the product to the moon. Otsuka Pharmaceutical Co., Ltd.,...
View ArticleMemorial Day Brand Hits and Misses
As a general rule, brands try to make an effort to acknowledge Memorial Day/Veterans’ Day, even if they do not have any affiliation with the armed forces. In addition to the fact that it can appear...
View ArticleMajor Advertisers See Opportunity in World Cup Ads
The World Cup, which kicks off on June 12, has been a big event for advertising for years; however, 2014 is seeing an almost unprecedented frenzy in brands looking to use the international event to...
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