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Channel: digital marketing – BMI Elite – Email Marketing, Design & Lead Generation
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Mobile Projected to Dominate Email Opens

Source: Knotice The main activity for smartphone users is the ability to check emails on the go.   There have been numerous reports indicating the rise of mobile email opens which directly correlates...

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Brand Message Pitfalls Your Company Should Avoid

An important part of any brand identity is message; marketing messages in all channels should capture an audience’s attention and compel them to take action—whether that action is a purchase, signing...

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The Burning Mobile Question: Responsive Site or App?

Considering the growth in mobile this year, above and beyond the market penetration from 2012, more and more businesses are accepting that in order to reach the customers they want to get their message...

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Google Tops Online Ad Revenues

According to a chart created by Statista, based on data taken from eMarketer, Google is far and away the company that brands trust their advertising dollars to—to the tune of billions more than its...

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Digital Ads Gaining Trust, Traditional Ads Still on Top

Nielsen, the ratings agency behind a number of statistical studies about consumer trends, released a study evaluating consumer trust in a variety of marketing channels recently. The study finds that,...

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Are “Smart Shelves” The Ad Innovation of The Future?

Mondelez International, formerly known as Kraft—the company behind Oreo, Ritz crackers, Wheat Thins, and many other snacks, is banking on an innovation that could bring advertising right into the...

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In-Store Advertising Moving Towards New Tech

As we’ve mentioned on the blog before, one of the arenas that advertisers are looking to increase their messaging is the supermarket itself. After all, capturing the attention of your audience when...

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Next Hot Market: Latin America

Everyone in the know in the marketing world is setting their sights on Latin America; while there is, of course, still a great deal of discussion on the subject of expanding markets into countries like...

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Google Testing Offline Store Tracking

The major piece of the data puzzle that has been at the focus of advertisers and platforms everywhere is the offline data; that is, the behavior of shoppers who aren’t using ecommerce to complete their...

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Ecommerce Projected to Hit $200 Billion This Year

According to a projection report released earlier this month by comScore, a leader in analyzing trends in the digital world; by the time the fourth quarter ends for 2013, ecommerce will have reached...

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Facebook Number 2 in US Digital Ad Sales

In a report released by eMarketer late last week, Facebook’s growing presence in the digital ad space was confirmed. In the company’s third quarter earnings report, Facebook shared that mobile was...

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Upcoming Motorola Ad Pushes Print Boundaries

As advertising dollars are increasingly moving to digital campaigns, it’s easy to consider print something of a dead end; after all, magazines and newspapers are themselves increasingly moving to...

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A Great New Customer Engagement Tool from BMI Elite: Carbon Chat

One of the most frustrating things that many businesses deal with on the web is visitor abandonment. After spending thousands of dollars and investing hours of labor into building a great site, no one...

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Brands Prank Consumers for April Fools’ Day

As always, April Fools’ Day yesterday was a major event for multiple companies—in particular tech brands. Companies jumped on the bandwagon, some pulling off multiple pranks on their fans and...

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Dove Viral Videos May Be Losing Steam

Dove’s “Real Beauty” campaign has been ongoing for approximately ten years, with an internet emphasis more recently, and most of the videos have had overwhelmingly popular response on social and...

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Summer Festivals Offer Marketers Millennial Attention

One of the most sought-after demographics for marketers is the Millennials; the generation’s parameters aren’t firm, but generally start in the early 1980s through the early 2000s, and the buying...

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A.1. Looks to Expand its Market by Decoupling from Steak

A.1., the sauce owned by Kraft, is in the beginning stages of a major rebranding campaign, which has seen it seed TV and internet alike with videos depicting the sauce ending its “relationship” with...

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Japanese Sports Drink Company Takes Advertising Out of This World

Pocari Sweat, a Japanese sports drink whose flavors are either loved or loathed, is taking a major publicity-seeking step in the form of taking the product to the moon. Otsuka Pharmaceutical Co., Ltd.,...

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Memorial Day Brand Hits and Misses

As a general rule, brands try to make an effort to acknowledge Memorial Day/Veterans’ Day, even if they do not have any affiliation with the armed forces. In addition to the fact that it can appear...

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Major Advertisers See Opportunity in World Cup Ads

The World Cup, which kicks off on June 12, has been a big event for advertising for years; however, 2014 is seeing an almost unprecedented frenzy in brands looking to use the international event to...

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